Molis Coaching

E-learning and in-person masterclass for clear aligner providers

Client: Molis Coaching / Align Technology • Agency: S4DC/ADMCi • AD: Dan Leu

Clear aligners are a massive opportunity for dental practices. The treatment is life-changing, in demand, and can be highly profitable. Most providers, however, do not spend more than a few days on orthodontics in dental school. In coordination with Align Technology and one of their top providers, Dr. Ryan Molis, I developed a continuing education course to help dental professional providers improve their understanding of clear aligner therapy and orient their practices for success.

Working with S4DC/ADMCi as their Director of Content, I was tasked with working on developing an educational platform for general dentist Invisalign providers. This opportunity paired me with one of the top-performing Invisalign providers in the world and Align Technology's marketing department. Our goal was to create a continuing education solution for underperforming providers that would help them double their output.

Over the course of six months, I wrote promotional scripts, directed a multi-day video shoot, developed a cohesive course structure, edited and produced all course video assets, developed content and layouts for the course website, and more.

This course marked a sea change in how dentists consume educational content. Prior to Molis Coaching, dentists would have to attend conferences for similar offerings.

The course is continually being developed as Dr. Molis films additional content and techniques evolve. Currently, the offerings consist of...