Clients: Candid

Output: Brochures, press releases, out-of-home, video, industry ads, tradeshow collateral, practice enablement collateral, brand photoshoot, CRM, social, clinical content, webinars

Accomplishments:

• Helped steer a major business pivot from DTC to B2B

• Produced public-facing materials supporting a partnership with Philips Oral Healthcare

• Produced strategic partnership collateral for major dental supply organizations

• Revived social media management, production, and strategy

Clients: First Citizens Bank, The Huron-Clinton Metroparks, Traveler’s Aid Society (Journey Detroit), Downtown Royal Oak Association

Output: Print, digital, out-of-home, radio, video TV, direct mail, brochures, social, leadership communications, employee branding, RFPs

Accomplishments:

• Led an award-winning out-of-home campaign for the Huron-Clinton Metroparks

• Rewrote brand guidelines for First Citizens Bank and its Wealth Management arm

Clients: Sloan Valve Company, Tooshlights, ADC, Lucien Lagrange Partners, NOWN, Indecomm

Output: Web copy, content, brochures, product descriptions, client case studies, and video scripting

Accomplishments:

• Wrote collateral to support the launch of several Sloan products and initiatives on tight deadlines

Clients: Dr. Ryan Molis, Align Technology

Output: Online clear aligner education platform, sales website, course textbooks, mastermind programming, social community building and management, built participant tracking and feedback systems, edited and produced nearly 100 course videos

Accomplishments:

• Designed a comprehensive online and in-person continuing education course for dentists

• Curated participant tracking structure and community management

• Supported a strategic partnership with Align Technology that continues to this day

• Generated over $200k in revenue over the first six months and several million to date

Clients: Molis Coaching, Watts Of Love, Dr. Judy’s Cookie Dough, Beyond Advisers, Unit-e, Distributed Technologies Research Foundation, Quorum

Output: Web design and development, content writing, ghostwriting, branding, social media sales training, sales funnel strategy, event planning, interior design, and dental education courses

Accomplishments:

• Created a multi-million dollar clear aligner training course and promotional materials in partnership with Align Technology

• Designed and built several small business and non-profit websites

• Designed a professional chef’s kitchen in collaboration with Elizabeth Cronin of Asari Gardens—now home to St. Emeric’s popup kitchen

Clients: Various dental practices around the US

Output: Web copy for dental practice websites

Accomplishments:

• Translated technical dental procedures and terms into patient-friendly language

• Interfaced with dental practice leadership to craft biographies and site personalizations

Clients: Marriott International (JW, Marquis, Courtyard, Renaissance, etc.), Cat’s Pride, St. Joseph Health System, Molina Healthcare

Output: Ads, brochures, videos, social, branding, and more

Accomplishments:

• Mastered and evolved a collection of brand and sub-brand voices for Marriott International at the start of its merger with Starwood

• Supported the development of Molina Healthcare’s first patient mobile app

Education Stats

• Knox College (Creative Writing & Anthropology/Sociology)

• The Second City (Chicago)

Other Achievements

• Ten marathons and counting