Honeymoon Rewards

Promotional Landing Page

Client: Marriott International

The annual Marriott International wedding promotion offers engaged couples the chance to multiply their Marriott Rewards points when they book their wedding and/or room block at participating properties. After the big day, they can put their points towards their honeymoon accommodations.

The campaign featured a landing page, “Buzzfeed-style” destination quiz, as well as minor executions such as banner ads.

Pieces Of Detroit

Meeting Mailer

Client: Marriott Detroit Renaissance Center

This curated box is the first in a series of proposed mailers to be sent to meeting planners. The boxes were sent quarterly, stocked with artifacts showcase Detroit’s history and highlights alongside a note from a marketing manager.

The first box contained a ceramic tile from Pewabic Pottery.

Invisalign® Education

E-Learning & Masterclass Development

Client: Molis Coaching via S4DC

Working with S4DC/ADMCi as their Director of Content, I was tasked with working on developing an educational platform for general dentist Invisalign providers. This opportunity paired me with one of the top-performing Invisalign providers in the world and Align Technology's marketing department. Our goal was to create a continuing education solution for underperforming providers that would help them double their output.

Over the course of six months, I wrote promotional scripts, directed a multi-day video shoot, developed a cohesive course structure, edited and produced all course video assets, developed content and layouts for the course website, and more.

This course marked a sea change in how dentists consume educational content. Prior to Molis Coaching, dentists would have to attend conferences for similar offerings.

The course is continually being developed as Dr. Molis films additional content and techniques evolve. Currently, the offerings consist of...

• Basic, Premium, and Mastermind membership tiers.

• Tiered social membership communities.

• 3 Core Modules + Reference Library.

• 200+ pages of technical textbook content.

• 8+ hours of instruction across over 70 videos.

• Over 300 hours of educational seat time.

• Documents, downloads, and special affiliate offers.

Special Tools:

• Kajabi - Promotional and educational website development.

• Zapier - Designed and coordinated progress tracking.

• Camtasia - Video production.

• InDesign - Laid out textbook and workbook files for a Mastermind program.

• Trello - Course development project management.

Turn The Lights On

Nonprofit web design & Content

Client: Watts Of Love via S4DC

My initial work with ADMCi/S4DC focused on a nonprofit client based in Downers Grove, IL. Watts of Love raises funds to manufacture and distribute solar technology to those in need around the globe.

In 2016, the organization found itself in need of a website update as they moved to attract new large donors. A major goal for the site was to feature images by Creative Director and former Playboy photographer Kevin Kuster.

Working closely with the Watts of Love team, I drafted, built, and implemented the new site's structure, content, and imagery.

To be 100% clear, some content was edited from the previous site version and the interactive map in the gallery was implemented with help from a front-end developer.

Downtown trendy

Hotel Rooftop Bar Transit Campaign

Client: Renaissance Chicago Downtown Hotel

The year was 2015, and Marriott International had just announced it would be acquiring Starwood Hotels, creating the world's largest hospitality corporation in the process.

In the midst of this exciting time, the hotel conglomerate realized that traditional hotel bookers were literally dying and being replaced by millennials.

"Time to make our Renaissance sub-brand cool," said a marketing manager.

"How about a sexy bar on a roof?" Suggested a regional manager.

"Perfect! Make it hip. Make it expensive, and, most of all, make sure you put ads all over the ‘L.’"

Addressing Opportunity

Investor Information Portal

Client: BMS Ventures, LLC

When opportunity zone policies were announced in 2016, property developers and real estate investors started formulating plans. Among them was BMS Ventures. This corporation was founded by two brothers who had a knack for flipping properties and investing in up-and-coming neighborhoods. Opportunity zone legislation was an ideal step for them to raise funds for larger projects.

I was contacted by BMS Ventures through a mutual contact for assistance in writing and organizing their website. After a short interview, I provided copy for their website and a basic wireframe to guide layout.

they’re your Metroparks

Out-of-home Billboards

Client: The Huron-Clinton Metroparks via Factory Detroit

The Huron-Clinton Metroparks is a system of 13 parks surrounding Metro Detroit. The parks feature water recreation facilities, golf courses, disc golf courses, functioning historic farms, tons of trails, fishing holes, wildlife, and wide open spaces—refreshing escapes from urban life.

The Metroparks tasked Factory with generating creative for regional digital billboard campaigns which were paired with online banner ads, radio, and broadcast placements.

These pieces ran between 2019 and 2021 to promote getting outdoors while social distancing.

Winner: Integrated Marketing Campaign – M Parks Awards, 2020

Helping Small businesses

COVID-19 SBA Loan Handout

Client: First Citizens Bank via Factory Detroit

If you missed the events of late 2019 and early 2020, here’s a quick recap...

International organizations of medical professionals had been warning folks about the inevitability of a global pandemic for many years, but no one thought it would actually happen. Then it did happen. It was bad. Many people died. Basically everything closed for a while.

So, the U.S. Government enacted some monetary relief measures to help small businesses. My client wanted to create a breakdown of the kind of loans these business owners might apply for. Here’s what their legal department and I came up with in two days.

As a result, First Citizens helped nearly 23,000 businesses procure loans totaling $3.2 billion through the Small Business Administration's Paycheck Protection Program.

Catch That Bus

Regional Out-of-home

Client: Candid

Shortly after joining Candid, the company shuttered its DTC business and pivoted to offering clear aligners through dental professionals.

A few months later, my team discovered that Candid had already paid for an ad flight involving Austin, Boston, San Francisco, and New York.

This campaign became an experiment to see if the out-of-home strategies that helped drive people to defunct brick-and-mortar locations would drive similar traffic for dental offices.

They didn’t, but they were still fun to write.

More Work?

Ask Me about it.

There’s more where that came from.